Chester Cheetah
Fictional anthropomorphic cheetah official mascot for Cheetos brand snacks and Chester's puff corn.
He is distinctive for his lanky body, large sunglasses, tennis shoes and smooth persona.
Cheetos originally did not have a mascot until 1986 when Chester Cheetah first appeared in television commercials as an animated cartoon character. After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos’ official mascot. He used the slogan “The cheese that goes crunch!” until 1996 , when it became “Dangerously cheesy!”
Throughout the '80s and '90s, TV ads consistently featured a theme where Chester Cheetah desperately attempts to eat other people’s Cheetos. The self-described "hip kitty" was often seen sneaking up on an unsuspecting stranger at a beach or public park. The result would always involve cartoon violence like Chester clumsily getting his face smashed flat by a trash can lid or being launched into a water tower
Throughout the '80s and '90s, TV ads consistently featured a theme where Chester Cheetah desperately attempts to eat other people’s Cheetos. The self-described "hip kitty" was often seen sneaking up on an unsuspecting stranger at a beach or public park. The result would always involve cartoon violence like Chester clumsily getting his face smashed flat by a trash can lid or being launched into a water tower
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